Technical SEO: The Checklist Most Websites Miss
Crawlability, indexation, Core Web Vitals and structured data — the technical foundation checklist we run on every website we audit.
Crawlability and indexation
Check robots.txt, XML sitemaps, canonical tags and redirects. Use Search Console coverage reports to find pages that are crawled but not indexed, and fix the reasons — duplicate content, thin pages, no internal links.
Core Web Vitals are a baseline
LCP, INP and CLS affect user experience and are part of Google's ranking system. Compress images, remove render-blocking scripts, and measure on real mobile conditions — most Indian users are on mobile networks.
Structured data done right
Schema must describe content that is actually visible. Organization, Service, FAQPage and BreadcrumbList are the highest-value starting points. Validate everything with Google's Rich Results Test.
Maintenance is the discipline
Technical SEO is not a one-time project. Content changes, platforms update and issues reappear. A quarterly technical audit keeps the foundation healthy.
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