A Measurement Plan That Survives Contact With Reality
Events, parameters, conversions and the questions that matter — a plain-language measurement framework for GA4 and GTM.
Define the events that mean something
CTA clicks, form starts, form submissions, phone calls, WhatsApp clicks, consultation bookings. Each is an event with parameters: which page, which CTA location, which service. No personal data in parameters.
GA4 and GTM done properly
One GTM container, one consistent event naming convention, conversions configured in GA4 and linked to Google Ads. This is the foundation every channel reports against.
Calls and WhatsApp matter in India
Many enquiries never touch a form. Call tracking and WhatsApp click tracking are essential in the Indian market, or your reports will understate real performance.
Reports that drive decisions
The goal is not more dashboards — it is answers. Cost per enquiry by channel, enquiry quality by source, and conversion rate by landing page. Monthly, plain language, no fluff.
Want this done for your business?
Get a free growth audit — we'll assess where your business stands and give you a plain-language plan with honest priorities.
Get a Free Growth Audit